Diet Coke – Love It Light

(2010) The reason why this ad is here is not because it is a genius ad. The idea is somewhat mediocre if you stop to think about it. The thing I love about it is the fact that they went away from normal animation and used dolls. This ad is incredibly good looking. The music in it is incredible, as well

Ad agency: Mother, London

Carlsberg Sport – Bee Race

(2010) I find the cinematography and the way that this commercial is filmed to be very interesting. It is simple. Take the product (Carlsberg Sport) and think about it’s qualities. It is an energy drink and it is also sweet. Bees and wasps are usually attracted by this kind of stuff, so they drink a bit out of it and then start racing each other. The great thing about it is that the effect of the bees is very much like the one of bullets going through different materials.

Ad agency: &Co., Copenhagen