Seeing a grown-up woman behave like a child and her children dragging her out of the shop is funny in any day, if you ask me. I think this is incredible. It shows how good Value City is and how low the prices are, but I just think the footage is incredibly funny.
Ad agency: Cliff Freeman & Partners, New York
(2002) Harvey Nichols are very well known for their adverts during the periods that they have sales. This is one of maybe the most cleaver ones: it shows women with different cuts and bruises (that obviously took place during the sales), but also keeps a fashion angle to it – while also doing a bit of product placement.
Ad agency: BMP DDB