Shelter Cards Houses

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Agency: Leo Burnett, London

This ad is incredibly serious. It is about the fact that houses are being repossessed and they are represented as a house made out of cards. Houses are usually regarded as something reliable, they aren’t going anywhere… However, they might not be in your possession if you don’t pay taxes, bills and so forth. Cards castles can fall at every movement. They represented this very artfully through these images.

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