Simple Make-Up Remover

This is actually a very intelligent move for a make-up remover company. To have a sample in a magazine has become one of those cliche things that all look the same. So yeah, actually removing that little bit from the ad and having the make up disappear as well is great.

Ad agency: BBDO, Singapore




ghd has a great campaign in this. The adverts look absolutely amazing and the idea is great. The women are way more powerful if they use ghd and that’s why they used fairy tale characters. They just gave them a twist.

Ad agency: RKCR/Y&R, London