IBCC – Excuses

Well, this is true. If you don’t get yourself checked and find excuses, cancer evolves and it grows. And in this ad you see every word, every thing you might say not to get an exam, gather and form a bigger and bigger tumor. 

Ad agency: Ogilvy, São Paulo


Heinz Salad Cream – Super Gran

We all know that grandmother that is always a genius in the kitchen and her food looks like a dream. Well, Heinz suggests that this is their work and that their Salad Cream is the greatest thing in the world. It takes mediocre looking food turn into a wonderful delight for all of the senses. I think it’s funny how she sees her husband and then grabs the cream.

Ad agency: AMV BBDO, London

Greenpeace – Coal Story

‘Coal takes more than it gives’ is the most impressive tagline ever used by Greenpeace. This advert is here for the lovely animation and illustration that it has. It tells a story of a man using coal and it making cities bloom and blossom. However, it gets to a point when it is going to be overused and it starts destroying the things it gave. But the cycle starts over and over again.

Ad agency: Ogilvy, Beijing 

Budweiser Light – Lyrics

The dimension of this advert is absolutely huge! I just think this is impressive. I mean, the funds needed for filming this must have been really big. I really love this commercial for the way it looks and for the fact that they actually are showing you what the song says. The song is superb, as well.

Ad agency: DDB, London

Boondoggle – 5 Cannes Lions

Advertising agencies surely have a sense of humor. So that’s why Boondoggle went to some different places to tell them whether they are gold. Well, they’re not made out of that and even though they are five they wouldn’t probably get too much money off them. I love the line at the end with the fact that they are the proud winners of five yellow copper lions, seeing that’s what they’re made out of.

Ad agency: Boondoggle, Leuven, Belgium