Carlsberg Sport – Bee Race

(2010) I find the cinematography and the way that this commercial is filmed to be very interesting. It is simple. Take the product (Carlsberg Sport) and think about it’s qualities. It is an energy drink and it is also sweet. Bees and wasps are usually attracted by this kind of stuff, so they drink a bit out of it and then start racing each other. The great thing about it is that the effect of the bees is very much like the one of bullets going through different materials.

Ad agency: &Co., Copenhagen


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