Agency: Ogilvy & Mather, Mumbai
This is a great advert, especially when it comes to its art direction. It takes different endangered species and it makes them out of drawings of cities and anything that constitutes the urban life. ‘Our life at the cost of theirs’ is a great tagline for this advert.
Agency: Lowe Bull, Johannesburg
This ad is interesting cause it exaggerates how long the dishwashing soap lasts. I love the way that the man becomes bald in the time that you use a bottle of it. Or you could solve a rubics cube. You know how long those last.
Agency: Leo Burnett, London
This ad is incredibly serious. It is about the fact that houses are being repossessed and they are represented as a house made out of cards. Houses are usually regarded as something reliable, they aren’t going anywhere… However, they might not be in your possession if you don’t pay taxes, bills and so forth. Cards castles can fall at every movement. They represented this very artfully through these images.
Agency: Publicis, Frankfurt am Main
This is so funny it made me laugh for a long period of time after the fist time that I saw it. The brilliance of it is that the vacuum cleaner looks in its right place in the middle of nature and has caught a duck. Sure, the qualities of this are highly exaggerated, but it is so nice that it doesn’t matter.
Agency: JWT, London
I am fully aware of the fact that everyone that has internet access probably knows this image. However, it had to get here one time or another, considering it is such a brilliant piece of ambient media. Have a break, sit on the bench made out of the product… It serves its purpose perfectly.
Agency: AMV BBDO, London
I find this ad impressive because I didn’t get it when I first saw it. Sure, chillies are hot, but what does the image have to do with that? Well, at a closer look at the image you realize that the hotdog could serve as a thermometer… And it is showing high temperatures. Brilliant!