These are some stunt ads and some not so traditional types of adverts for The Economist. I think they are brilliant like everything they do.
Ad agency: Ogilvy & Mather, Singapore
Ad agency for ‘The Economist messenger’: Ogilvy & Mather RSTM, Johannesburg
This advert is incredibly intelligent. They got the information and did a lot of research in order to find out how the world would look like if you take the biggest problems of humanity and the place where they are concentrated. This is meant to show people how much this might be a problem for us.
Ad agency: DDB, Brasil
This is part of The Economist’s Red Campaign. They are all the work of genius, as they are all incredibly witty and really hard to think of something to continue. In this ad, different types of inputs are shown and the tagline is ‘Get a world view. Read The Economist’. This is great, seeing that they pride themselves on the fact that they always bring news from everywhere around the world.
Ad agency: Abbott Mead Vickers BBDO, London
(2007) Making text look like the sound waves or volume levels on different types of old music devices is maybe the best solution to promoting audiobooks.
Ad agency: Y&R, Malaysia