This ad shows old people that probably used to be ballet dancers,¬†contortionists¬†or so forth and then they show them having puppet strings. However, they are controlling their own strings, which suggests that they are taking control of their own bodies and don’t just let themselves in the hands of old age.

Ad agency: Saatchi & Saatchi, Amsterdam



Oral B double page spread

(2007) This Oral B double page spread is so simple that is somewhere close to genius. They used the whiteness and the crease that a magazine makes at the middle to make it look like teeth. And they simply wrote poppy seed on that as though it would be one stuck between the teeth.

Ad agency: BBDO, New York


566 Shampoo swing

(2007) This is another great example of ambient media. 566 Shampoo is supposed to make your hair stronger. What better way to show that somewhere in the environment than on a swing that is held up by two locks of hair that hold up the chair of the swing.

Ad agency: Ogilvy & Mather, Shanghai


Dove – Skin Facts

(2002) Great example of copywriting. They’ve researched simple facts about skin – animal and human – and made ads using them. The thing that I like about this ad is that they’ve written this in such an amusing way.

Ad agency: Saatchi & Saatchi, Singapore