Agency: Leo Burnett, São Paulo
Yeah, so this is a campaign that caught my interest due to the illustration that it has. Sure, who isn’t a fool for surrealistic art, huh? I love Salvador Dali and Magritte and all of their very interesting ‘colleagues’ that performed in the art scene of the time. About this advert I can only say that the idea is interesting. The artwork does make everything more interesting, of course. You don’t want to get lost in the ‘weird’ world of investments, right? If you ask me, though, I would very much like to get into a surrealistic world whenever given the opportunity. Maybe not when money is concerned…