Heinz Garlic Ketchup

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Agency: AMV BBDO, London

This is a widely known fact about garlic. No matter how much you like the taste of it, the smell of it on someone’s breath brings you repulsion. So this is showing a simple table setting and the person that is going to eat the garlic flavored ketchup is sitting far away from the others… There is no need for people, because the idea gets through rather well without them.

 

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