Dr Oetker Carrot Cake

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Agency: BBDO, Düsseldorf

This is one of my all time favorite ads. Why? It is simple. They took one of the benefits of eating carrots and used it in their advantage. It is told that carrots improve your eyesight, so they just made the eye blurry, so everyone that sees it stops to think about whether there is actually a problem with their eyes or the ads is like that.

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