WWF patterns

This ad is absolutely infuriating. To think that people actually look at a poor, defenseless animal (ok, maybe the gator isn’t actually that defenseless, but you get the idea) and are like ‘Hmm, this would make the perfect bag’ is so awful. I mean, having photos of animals and sewing patterns on top of them is a great idea to get across that it is bad! 

Ad agency: Rethink, Vancouver



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