Greenpeace – Coal Story

‘Coal takes more than it gives’ is the most impressive tagline ever used by Greenpeace. This advert is here for the lovely animation and illustration that it has. It tells a story of a man using coal and it making cities bloom and blossom. However, it gets to a point when it is going to be overused and it starts destroying the things it gave. But the cycle starts over and over again.

Ad agency: Ogilvy, Beijing 

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