‘Coal takes more than it gives’ is the most impressive tagline ever used by Greenpeace. This advert is here for the lovely animation and illustration that it has. It tells a story of a man using coal and it making cities bloom and blossom. However, it gets to a point when it is going to be overused and it starts destroying the things it gave. But the cycle starts over and over again.
Ad agency: Ogilvy, Beijing