Boondoggle – 5 Cannes Lions

Advertising agencies surely have a sense of humor. So that’s why Boondoggle went to some different places to tell them whether they are gold. Well, they’re not made out of that and even though they are five they wouldn’t probably get too much money off them. I love the line at the end with the fact that they are the proud winners of five yellow copper lions, seeing that’s what they’re made out of.

Ad agency: Boondoggle, Leuven, Belgium

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