Apparently small cars have had really good adverts in this particular year (2004, I think), so here will come a row of Smart adverts that have surprisingly caught my eye, as I don’t really enjoy car adverts that much. This is great though. These are three parasols that have the words ‘Surprisingly spacious’ on them and then show you the inside of the car – that looks a lot bigger than the actual thing. The cars look small, but all Smart owners probably think otherwise: it’s exactly what they need.
Ad agency: Springer & Jacoby, Hamburg