I just love how they used the environment and the paint of the car to make such an incredible thing. They used the small car, painted it in a certain way and used the text to send a message. This is incredibly well thought about. Having a Smart car in front of Toys’R’Us with the words ‘Batteries included’ is an absolute move of genius. The one in the pier is great as well and has the best Titanic reference ever. The other one I don’t like that much, but the paint on it is divine.
Ad agency: The Jupited Drawing Room, Johannesburg