Aids Walk Toronto

This advert is a really good example of finding things that are there and that look like something else. The Aids Walk is a method of raising awareness of HIV. So yes, the sock looks a lot like a condom because that’s what they wanted to enforce – using a condom prevents the spreading of the disease.

Ad agency: Publicis, Toronto

Image

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s