In Touch Community Service

(2007) You rarely see this type of great direct mail. It suggests people to be ‘in touch’ with people that might want to commit suicide – this is what they do with their organization. This is great! There’s a string around the person’s neck as if he’d want to strangle himself with it. And it looks incredible. As soon as you open the envelope it is as though you’ve saved him.

Ad agency: JWT, Singapore

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