Dos Equis – Ice Fishing

(2010) Well, this ad has gone rather viral so I thought I’d just post it. Basically men that drink Dos Equis are the most interesting men in the world, or so this ad says. The more interesting thing is that the end line “I don’t always drink beer, but when I do it’s usually Dos Equis” and the photo of the man has become a very well known internet meme. Everyone knows about it, although they might not know this particular commercial. And well, overall, this ad is also very funny.

Ad agency: Euro RSCG, New York


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